We believe that beautiful places, in their numerous manifestations from natural to built-up, are not a mere luxury, but a necessity for thriving, joyful communities. Despite its importance, there is a severe scarcity of objective data on beautiful places worldwide. This lack of data makes it challenging to quantify the long-term social and economic value of beautiful places in order to ascertain the value of preserving our world's natural and architectural beauty for future generations.

Using a combination of machine learning and crowdsourced data, we want to create the first large-scale, high-resolution beautiful places data for every country, in order to provide objective information on beauty to support decision-making worldwide.